Second, future research should examine gendered experiences in the marketplace, such as shopping for gaming related products. First, future research should examine intersectional gendered representations in gaming content as it relates to lived consumer experiences.
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We propose three future research opportunities. By reviewing existing research at the intersection of gender, gaming, and consumption, we identify opportunities for future research and address potential challenges of conducting gender-based research in the context of gaming. In this conceptual paper, we focus specifically on traditional video gaming technologies (e.g., in-home consoles) practices rather than more modern evolutions in gaming, such as mobile gaming. We examine the current state of gender and gaming research to identify potential directions for consumer researchers to advance the conversation. I see the valuing of story to be an important step in developing a story-based epistemology in anthropological research. Lastly, seeing the many facets of story can help us, as anthropologists, better understand them in their cultural contexts, but also to see where individual stories destabilise contemporary myths at the collective level. I argue, that stories intersect these understandings and by demarcating a story’s content, use, function, intended claim to factuality or fictionality, and storytelling style with the help of the classic categories of oral narrative, we have a more nuanced understanding of story. Furthermore, ‘everyday’ understandings of myth, which focus on widely held ideas believed to be false or misrepresentations of the truth stand in opposition to these conceptualisations. This understanding, however, is contradicted by other definitions pointing towards a cohesive worldview guided by unexamined assumptions. Myth stands out as a particularly multifaceted category, which is marked by narrated,įactual, authoritative accounts of a sacred, traditional, or historical phenomenon, experience, event, or belief. Goody’s (2010) three types of myth, I seek to navigate this complex and contradictory field. Malinowski’s (1926) categories of folktales, historical accounts and myth, in addition to Territory - use the term story to refer to differing types of oral narration. Using ethnographic material collected in Canada between 2014 andĢ018, I examine how my primary informants - three Indigenous women from Treaty 6 Anthropologists have been collecting, categorising and theorising oral narratives since theĭiscipline’s inception.